Founded by naturopathic physician, NYT best-selling author and TV personality Dr. Kellyanne Petrucci, the popular bone broth lifestyle brand brings successful online products to stores nationwide – including freshly prepared bone broth.
Veyl Ventures announced today that Dr. Kellyan’s cult-following bone broth – created by bone broth pioneer Kellyan Petrucci, MS, ND – is now available nationwide at Sprouts Farmers Markets, Harris Teeter, Giant, The Fresh Market, Fresh Thyme Market and Whole Foods. is available The first market to carry bone broth made by Dr. Kellyan by the end of 2021.
The new ready-to-drink liquid bone broths are available exclusively in-store in Classic Chicken, Low-Sodium Classic Chicken, Classic Beef, Low-Sodium Classic Beef, Lemon Lavender Chicken, Thai Lemongrass Chicken, Roasted Chicken and French Onion Beef in 169. oz tetra pack; and Classic Chicken, Low-Sodium Classic Chicken, and Classic Beef are available in 32 oz tetra packs. Online products range from convenient single-serving powdered bone broth to collagen-rich supplements and shakes.
When Dr. Kellyan introduced bone broth as part of his clients’ daily nutrition plans six years ago, he discovered that commercially available bone broths were high in sodium and lacked the quality collagen peptides prized in traditional bone broth. He set out to create great tasting and convenient bone broth that is low in sodium and high in protein. Made using chef-developed recipes, Dr. Kellyan’s All Bone Broths contain the highest protein content on the market at 15 grams per serving, with natural herbs, slow-marinated chicken and beef bones, and organic vegetables.
“The most important thing to me is helping people feel their best. Wellness is a way of life, and we enjoy life more when we feel good,” commented Dr. Kellyanne Petrucci. “My instant powdered broths are ideal for on-the-go convenience, and the new drink liquid bone broths provide nutritious and affordable lunch and dinner options. I’m very proud of the community we’ve built and I’m excited for this expansion to more stores across the country.”
“Drkellyann.com has consistently crushed other brick-and-mortar bone broth category leaders fourteen times.1 More web traffic. He’s a proven success in the direct-to-consumer channel and has customers coming back for more, which is why we’re confident the move to nationwide stores will prove just as successful,” said Andrew Baldwin, vice president of sales, health and wellness at Veyl Ventures.” He undoubtedly has a loyal online following of 1.2 million unique subscribers and millions of viewers who regularly watch him on national television programs. Good morning America (ABC) and flash (CBS) contributed to making it the fastest growing bone broth brand in the natural channel.2”
To learn more about Dr. Kellyann, visit drkellyann.com or join the gut-health conversation by following @drkellyannpetrucci across social.
Dr. About. Kellyanne
Dr. Kellyan Bone Broth is a leading health and wellness brand founded by lifestyle pioneer Dr. Kellyanne Petrucci. Dr. Kellyan founded a direct-to-consumer brand supporting women’s health issues that was acquired by digital growth specialist Veyl Ventures in October 2020. Under the ownership of Veyl Venture, Dr. Kellyann has grown exponentially and is moving toward brick-and-mortar retailing Bone Broth in their next phase of growth.
About the VEYL initiative
Veyl Ventures partners with leading experts across the health, beauty and wellness industries to develop some of today’s most innovative lifestyle-focused and sustainability-minded brands. The Veyl portfolio and culture prioritize people, planet and pets – creating a community of 125+ passionate and committed CPG leaders around the world. By reinventing traditional business models, Veyl expertly scales brands with proven accelerated success. For more information, visit veil.com.
1 Source: Nielsen, Retailer X | Last 12 weeks from 10.22.22
2Website Analysis July 22-September 22 Similar Web
See the source version at businesswire.com: https://www.businesswire.com/news/home/20230202005256/en/
